Overall objectives:

1 - Know the fundamental concepts of organizational management.
2 - Visualize management and organizations in a systemic way.
3 - Understand the different functional areas within a company and how they are related.
4 - Acquire essential skills to develop and manage a business project.
5 - Promote awareness of corporate social responsibility.

Syllabus:

1.0 - Organizations and its environment
1.1 - Organizations (Typology)
1.2 - The organizational environment
1.3 - The organizational change management
1.4 - Organizational globalization
2.0 - The management and the manager.
2.1 - Management: concept, functions and levels
2.2 - The manager: roles and skills
3.0 - Marketing
3.1 - Segmentation and positioning
3.2 - Marketing-mix
4.0 - Production management
4.1 - Introductory concepts
4.2 - Stock management
4.3 - Costs (production).
5 - Financial Management and Investment
5.1 - Financial statements
5.2 - Analysis and Selection of Investments
5.3 - Financing decisions

Literature/Sources:

Hoffman, K. D. & Batesson, J. E.G. , 2003 , Princípios de Marketing de Serviços: Conceitos Estratégias e Casos (2.ª ed.) , Pioneira Thomson Learning: São Paulo
Reis, F. L. , 2018 , Manual de Gestão das Organizações - Teoria e Prática , Edições Sílabo
Donnelly, J., Gibson, J., Ivancevich, J. , 2000 , Administração: Princípios de Gestão Empresarial , Mc Graw-Hill

Assesssment methods and criteria:

Classification Type: Quantitativa (0-20)

Evaluation Methodology:
The teaching methodology is adapted to the organization of theoretical practical classes, promoting a more effective involvement of the student in his own learning process. In addition to the usual theoretical exposition, there will be a discussion of ideas and articles, videos and documentaries, which may include the analysis of case studies, as well as presentation and discussion of individual and / or group work. The e-learning platform available at UMa (SiDoc and / or Moodle) will be used to provide students with the pedagogical material. The evaluation will be defined each academic year, adjusted to each group of students, but will include the a written test (50%) and the preparation, presentation and discussion of work(s) (50%).